Brand Positioning
Most B2B companies don’t have a branding problem. They have a positioning problem: buyers can’t tell, in a few seconds, what makes the company different or why that matters. We find the position only you can credibly own, then build the brand, the story and the website around it.
See how we positioned PAIT GroupSee the AssetWatch rebrandSee the Unbabel brand workNeed the whole brand? See B2B brand strategyReady for the website? See B2B website designQuestions we start with
If a buyer gave you ten seconds, what would you want them to remember, and what do they remember today?
Which claim could you make that your closest competitor can’t, and can you prove it?
Is positioning the right problem?
Positioning work pays off most when the product is strong and the story is not. You may be entering a crowded category, repositioning after a stretch of growth, or noticing that your sales team keeps explaining what the company really does. If the market sees you as one of several similar options, this is the work that changes that.
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Prospects describe you differently than you describe yourselves.
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Your product has outgrown the story on your website.
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You compete in a crowded category and sound like everyone in it.
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You’re a founder or leader preparing for a raise, a launch or a rebrand.
What positioning work includes
We start by listening: leadership, sales and customers, plus a hard look at how your competitors present themselves. From that we define the position, the proof behind it and the language that carries it. You leave with a positioning platform your whole team can use, and a clear brief for identity and website work. A clear, consistent position across your site and profiles also helps AI search describe you accurately.
Things we can help with
Strategy
- Stakeholder and customer interviews
- Competitive landscape review
- Positioning statement and proof points
- Messaging framework
- Brand voice and tone
- Leadership alignment workshop
Application
- Identity design and implementation
- Website strategy and design
- Design system and digital toolkit
- Investor and sales deck narrative
- Brand extension design direction
- Art direction and execution
Client
Feedback
“The new site is a much needed jump forward in the digital realm. It's helped with recruiting as well as for our clients and potential clients to understand what we do in a visual and memorable way. Thank you!”
“Lee and Harrison helped introduce a level of visual maturity and enhanced user experience to our website while still ensuring we remain true to the M3 brand. They knew when to push us, but also when to listen and absorb constructive feedback. We're extremely happy with the end result.”
I'm completely blown away by how far UnitOneNine was able to change the digital brand for us in a compressed timeframe. They listened to the vison we had and ran with it. We couldn't be more happy with the results.