Notes

Recent writing on brand strategy, Answer Engine Optimization (AEO), and how AI is changing how companies get found — from Lee Salisbury, Forbes Agency Council.

Everyone Is Talking About AEO, But Most Are Missing The Point (May 2026). Most AEO frameworks borrow content and technical tactics straight from SEO, missing the deeper work of building brand coherence across surfaces so AI systems can actually understand and cite a company. Read: https://www.forbes.com/councils/forbesagencycouncil/2026/05/29/everyone-is-talking-about-aeo-but-most-are-missing-the-point/

Why Deep Generalists—Not Specialists—Will Win In The AI Economy (September 2025). Professionals with expertise across multiple disciplines outperform narrow specialists in the AI economy — they ask better questions and give AI richer context, producing strategic answers instead of generic ones. Read: https://www.forbes.com/councils/forbesagencycouncil/2025/09/02/why-deep-generalists-not-specialists-will-win-in-the-ai-economy/

Farewell, Straight Lines: In The AI Era, Success Depends On Nonlinear Thinking (April 2025). As AI takes over linear, predictable tasks, humans need nonlinear thinking — creativity, intuition, empathy, complex problem-solving — to stay valuable. Read: https://www.forbes.com/councils/forbesagencycouncil/2025/04/29/farewell-straight-lines-in-the-ai-era-success-depends-on-nonlinear-thinking/